Clarity through complexity. Momentum that holds.
Lucy Blair Chung partners with leaders to realign teams, redesign structures, and build cultures where people and progress thrive.
THE LBC PLAYBOOK
I work alongside founders and executive teams to bring clarity, alignment, and momentum when things feel complex or stuck. With a human-centered, results-driven approach that is grounded in real-world action, leaders move forward with confidence and teams thrive with purpose.
I work inside businesses to realign structure, roles, and rhythms - building systems that support scale, unlock clarity, and hold under pressure. Whether the challenge is growth, consolidation, or leadership change, I help shape the conditions for progress that lasts.
I support senior leaders through 1:1 coaching, strategic counsel, and embedded culture work. That includes resolving team tension, restoring trust, and sharpening leadership behaviors. The work is always tailored and anchored in what’s real, not what’s on the slide.
I partner with early-stage and scaling companies to build operating models that hold across leadership, communication, and culture. From defining decision rights to running leadership offsites, I help founders build what they’ll need next, before the next stage demands it.
I bring particular depth in femtech and purpose-driven sectors.
Tailored talks and interactive sessions for high-stakes moments: company all-hands, leadership off-sites, founder summits, investor pitches. Every session is shaped by what’s happening inside the organization and delivered with clarity, edge, and warmth. Think less theater, more intervention.
How i work
I approach every engagement with clarity and pragmatism. By embedding directly within teams, we quickly surface what’s working (and what’s not) while keeping people at the center of every decision. My focus is on practical solutions, built for real-world conditions, that create impact today and capability for tomorrow.
Outcome-first
I am results-driven from day one
Embedded, not external
I work inside the team, not just alongside it
Human-centered
I put people before process, always
Fast trust, clear insight
I rapidly audit what’s working and what’s not
Hands-on + capability-building
Delivering impact while equipping teams for what’s next
My work is grounded in clarity, pragmatism, and humanity. I meet leaders exactly where they are - with straight talk, warmth, and a calm confidence that makes the first conversation feel like a genuine exhale. I come in with early instincts based on context, then sharpen them through real dialogue and a close look at the work already in motion. What emerges is practical direction that feels both relieving and energizing, built around the humans at the heart of the work.
MEET LUCY
- Founder of LBC Advisory
- Organizational Translator
- Trusted Partner to Leaders in Motion
Lucy helps founders and executive teams bring clarity to complexity. She works directly with leadership to realign teams, redesign structures, and restore momentum when things feel stuck or stretched. Her focus is always on progress that holds - practical, lasting, and people-first.
She has worked across fast-growth startups, Fortune 100 companies, and mission-led organizations, with clients including Google, Amazon, Mars, and Commonwealth Bank. Before founding LBC, she held leadership roles at NOBL, rag & bone, and Undercurrent, building deep experience in how organizations operate from the inside.
Known for her calm authority and sharp insight, Lucy is a trusted presence in high-stakes transitions. Her work spans organizational design, executive coaching, culture transformation, and facilitation through moments of tension and change.
She also invests in early-stage ventures focused on femtech, healthcare, and women-led innovation, providing strategic support during critical moments of growth.
She lives in Sydney with her husband and two daughters, and holds U.S., U.K., and Australian citizenship.
Trusted by leaders worldwide
INSIGHTS IN ACTION
Conversations shaping leadership
Lucy’s work extends beyond the boardroom. Through keynotes, panels, and interviews, she offers practical, real-world insight on leadership, culture, and organizational change. This section brings together her live sessions - a growing collection of clear, grounded perspectives for leaders navigating complexity.
Speaking engagements
Women in Technology
Women in Technology
Hosted panel with Reshma Saujani, CEO & Founder of Girls Who Code about women in technology. Presented at New York Techweek, New York
Innovate Like Alphabet
How to Innovate like Alphabet
A presentation on diversity and Google’s recent redesign Presented at General Assembly, Sydney.
Distributed Leadership
Distributed Leadership in Teams
Panelist in a roundtable conversation about flat hierarchy, holacracy, autonomy and designing for distributed leadership presented by Ada’s List at IDEO London.
Rewriting The Code
Hacking Eisenhower
Taking Prioritisation to the next level – Hacking the Eisenhower matrix
At Adapt’s Digital Edge event in Sydney, Lucy ran a roundtable for 25 Executives aimed at optimizing prioritisation and decision making.
Lessons In Change
The Adaptive CIO: Lessons in Change
Lucy shared her secrets (remotely) at Adapt’s CIO Edge in Sydney, Australia for breaking down walls, re-writing the rules, and leading change in a completely new way—one which equips organizations to transform while ensuring that your team sees change as a personal opportunity, rather than a threat.
Leveraging Loss
Leveraging Loss: leading change with empathy
Lucy keynoted at Leadership Institute’s annual conference in Sydney, Australia. In her talk, she explored how to implement lasting change on a strategic level, with a deepened empathy for the types of loss employees can experience on the journey.
The Adaptive Leader
The Adaptive Leader: How to lead human centred change?
Lucy keynoted at Adapt’s CFO Edge, Adapt’s Digital Edge and Adapt’s CIO Edge in Sydney, Australia. She discussed a new approach to change; one that is human centred. Natural human tendency is to always resist change. Lucy’s talk equipped the audience of 150 CFO’s with answers to the question of how do you face and understand that resistance?
