Clarity through complexity. Momentum that holds.
Lucy Blair Chung works inside complex organizations. She embeds with executive teams and founders, bringing fast pattern recognition, practical judgment, and real follow-through.

the work
When complexity slows progress, I embed with leaders to surface what’s really happening, make better decisions, and move work forward without adding noise or unnecessary process.
I work inside organizations when structure, roles, or operating rhythms start getting in the way of progress. That might mean untangling ownership, clarifying decision rights, resetting how work flows, or rebuilding operating cadence so the organization can function clearly day to day.
I work closely with senior leaders when decisions feel heavy, tension is building, or progress has stalled. This is embedded support, not coaching from the sidelines. I stay close to the work, help leaders think clearly inside real constraints, and move issues forward without escalating politics or creating noise.
I work with founders and early leadership teams as complexity starts to show up. The work is about putting just enough structure in place so the company can keep moving. Clear decisions, simple operating norms, and leadership habits that scale.
I bring particular depth (and passion) in femtech and purpose-driven sectors.
I design and lead focused sessions for moments when alignment needs to happen quickly. Company all-hands, leadership offsites, founder summits, and investor-facing moments. These are grounded in what’s actually happening inside the organization and designed to move real decisions forward.

MEET LUCY
Embedded operator. Advisor to leaders navigating complexity.
Lucy Blair Chung works inside organizations at moments of complexity and change. She has held leadership roles inside fast-growing startups and global companies, and now embeds with executive teams to help them navigate structure, decisions, and momentum from the inside.
Her experience spans organizations including Google, Amazon, Mars, and Commonwealth Bank, as well as leadership roles at NOBL, rag & bone, and Undercurrent.
Lucy is known for calm authority and sharp pattern recognition in high-stakes moments. She also invests in early-stage ventures, with a particular focus on femtech, healthcare, and women-led innovation.
She lives in Sydney with her husband and two daughters, and works globally.
Trusted by leaders worldwide
















































INSIGHTS IN ACTION
From time to time, this work shows up in public settings. These are selected talks, panels, and conversations grounded in real organizational work.

Women in Technology

Women in Technology
Hosted panel with Reshma Saujani, CEO & Founder of Girls Who Code about women in technology. Presented at New York Techweek, New York

Innovate Like Alphabet

How to Innovate like Alphabet
A presentation on diversity and Google’s recent redesign Presented at General Assembly, Sydney.

Distributed Leadership

Distributed Leadership in Teams
Panelist in a roundtable conversation about flat hierarchy, holacracy, autonomy and designing for distributed leadership presented by Ada’s List at IDEO London.

Rewriting The Code

Hacking Eisenhower

Taking Prioritisation to the next level – Hacking the Eisenhower matrix
At Adapt’s Digital Edge event in Sydney, Lucy ran a roundtable for 25 Executives aimed at optimizing prioritisation and decision making.

Lessons In Change

The Adaptive CIO: Lessons in Change
Lucy shared her secrets (remotely) at Adapt’s CIO Edge in Sydney, Australia for breaking down walls, re-writing the rules, and leading change in a completely new way—one which equips organizations to transform while ensuring that your team sees change as a personal opportunity, rather than a threat.

Leveraging Loss

Leveraging Loss: leading change with empathy
Lucy keynoted at Leadership Institute’s annual conference in Sydney, Australia. In her talk, she explored how to implement lasting change on a strategic level, with a deepened empathy for the types of loss employees can experience on the journey.

The Adaptive Leader

The Adaptive Leader: How to lead human centred change?
Lucy keynoted at Adapt’s CFO Edge, Adapt’s Digital Edge and Adapt’s CIO Edge in Sydney, Australia. She discussed a new approach to change; one that is human centred. Natural human tendency is to always resist change. Lucy’s talk equipped the audience of 150 CFO’s with answers to the question of how do you face and understand that resistance?





